Artificial intelligence (AI) is a tool that has been integrated into mobile apps to give us a much better user experience. AI has gained tremendous popularity and fondness from the public and it is now being integrated into our daily lives through economics, education, fitness, health, and so on into our mobile apps. The presence of AI can be identified in so many areas like simple chatbots, graphic design, data analytics, UX/UI, and many more!
When comparing smartphones and mobile apps now with those that we used 10 years ago, the difference, the improvement, the development, and the experience have changed unbelievably! It has become simpler and more pleasant to use mobile devices and apps in our everyday lives and it is thanks to AI technology, which can serve so many niche purposes. You may be asking yourself, what exactly is AI, how is it related to app development, and how does it offer a better user experience? Well, you are in the right place because our team at Ptolemay has prepared this article for you that answers these and many other questions. Enjoy!
What is AI? (Artificial Intelligence)
Artificial Intelligence (AI) is intelligence (or some might consider it computer science technology) that makes machines capable of acting in a humanlike manner that involves consciousness, emotionality, and personified reasoning. To put it simply, AI is intelligence that machines have that is integrated into them by humans and allows them to adopt human reasoning as well as act/respond to stimuli with natural intelligence that belongs to beings such as humans or animals.
AI also learns from past interactions and experiences, which allows it to develop. This lets the AI give us better mobile app or machine experiences that are more pleasant to us as the AI has learned from previous experiences and data analysis.
How to Use AI in Mobile Apps?
You might be thinking that in order to create artificial intelligence and integrate it into machines and mobile apps you would need decades of time and the best minds in the world. Well, this may have been true in the past, but today, advancements in technology have reduced the complexities and issues associated with AI.
In mobile apps, the main role of AI is to offer users a better experience inside the app. You might wonder how AI does that? When users enter personal information in mobile apps, such as their age, email, contacts, gender, location, interests, photos, etc. the AI analyzes all this data and offers us more personalized content. An example of AI’s role in mobile apps is to display more customized ads. Artificial intelligence gathers our personal data and uses our past app experiences to analyze and understand our behavior patterns and interests in order to offer us personalized ads, which in turn, results in more user engagement and increases overall profitability.
AI is not just used to make a profit by displaying custom ads. Artificial intelligence offers us personalized content to increase user engagement and meet user expectations of the app. AI uses our past app experiences to make our user experience as personalized and simple as possible!
AI also helps users automate some tasks in their mobile apps to save time and be more productive. As artificial intelligence was integrated into mobile apps and it understood how many procedures work, they helped to reduce the duration of some tasks and make our daily lives easier, whether by offering us the shortest route to our workplace or automating some emails that need to be sent out.
How Mobile Platforms Use AI to Satisfy Users
Mobile apps and platforms address many issues or tasks with solutions involving AI in order to improve user experience/satisfaction and to make our lives easier. Mobile developers have been integrating AI into their apps for quite a while already and offer many functions to users that increase satisfaction and productivity levels.
An example of an app that uses AI solutions to make our lives easier is SleepScore. SleepScore accesses a user’s mic and speaker to track their breath, movement, and sleep during the night. After the AI tracks and analyzes your sleeping pattern it gives you advice and even a custom sleeping coach.
Another example is the Starbucks app. Its AI gives users custom recommendations from its menu whenever they are near a Starbucks location. There is also an app that tracks your schedule and according to the details you enter, it automatically schedules meetings and invites people to join you during your available times.
How AI Impacts Mobile App Development
In today’s world, artificial intelligence and machine learning are big parts of our daily lives in so many industries. AI has been advancing at a very fast pace and has reached a very high point since its invention. Today AI is able to beat humans in chess, poker, and even table tennis when integrated into special robots. In addition to all these, AI has been finding its place in mobile app development and has helped developers improve the development process and the result in a magnificent way.
The artificial intelligence of today can solve difficult problems, analyze enormous amounts of data, learn from experiences, and so on. Knowing all this, there was nothing stopping AI from being integrated into mobile apps and tools that we use all day every day. The reasons behind the fast and effective adoption of AI into mobile apps is that it allows one to acquire high-quality adaptable learning systems and the need to analyze and manage huge amounts of data in a more effective and cheaper way.
Here are some abilities of AI that mobile developers have taken advantage of:
- Adaptable Learning:
Artificial intelligence is capable of making efforts to learn and improve errors that have gained an app developer’s attention. AI uses a variety of methods to overcome a problem that leads to the most adequate result, while the other methods are stored for future problem-solving references. With the constant examination and analysis of methods, AI adapts, learns, and perfects things over time.
Mobile apps used to customize app experiences and ads for most of their users as a whole demographic and didn’t deliver personalization on an individual level. However, mobile apps developed on Flutter have changed the game and can now personalize the user experience for each person. The integrated artificial intelligence tracks user behavior and offers custom changes according to each user.
- Human-like Reasoning:
Artificial intelligence can learn from the human reasoning of each user and understand why and how people use (or don’t use) mobile apps. By analyzing user behavior, AI learns the reasons behind every bit of user activity.
- AI Connects Humans and Mobile Devices Better:
AI analyzes and learns all user behavior and activities. When handling such huge amounts of data AI understands users better, gives them more control, and connects with them better. To illustrate, mobile apps can track your location but don’t give any recommendations. On the other hand, a mobile app with integrated AI can suggest useful apps when tracking your location or, for example, when on a road trip, it can notify you where the nearest gas/charging station is located and if you can make it there in time. Another example is Apple’s Siri, Amazon’s Alexa, and Google Assistant, which are all AI and have improved tremendously over time!
- Solving Problems:
Taking into consideration how powerful, intelligent, and adaptive artificial intelligence has become, AI is now capable of solving user problems very effectively. In a way, most mobile apps serve as problem-solvers, whether they are offering better chatting experiences, calendars, fitness exercises, or business meeting schedules, and so on. Apps are there to offer something better for the user; something simpler, more productive – a tool that humans can use to make our lives easier. AI can contribute to all of these and is now the most competent technology to provide effective and productive solutions to all of our problems.
Other Big Advantages of AI in Mobile Apps:
People tend to download and use mobile apps to be more productive in some aspects of their daily lives. Many mobile apps today help people automate different tasks to save them valuable time and resources. One of the most commonly automated tasks assigned to AI is responding to or sending out emails.
- Face/Image Recognition:
AI is now able to identify people, objects, animals, and even food. It can sort images, filter them, and even create a collage or video for you from your photos and videos. Mobile apps and mobile devices can now with recognize/verify your face, emotions, people surrounding you, etc. with no difficulty.
- Voice/speech recognition:
Recognizing human speech/voice is another great aspect that AI offers us. Artificial intelligence can automatically and accurately detect and recognize a user’s voice. Some examples of this are Apple’s Siri, Google Assistant, Amazon’s Alexa, Cortana, etc.
Mobile App Development Transformation Through AI
Artificial intelligence is one of the biggest and most significant advancements in human history. By this point, people understand that AI is the biggest aspect in the tech world that has transformed how humans interact with anything in the world, especially mobile apps. With such a big variety of choices, today’s world has become in need of personalized content and experiences. Every mobile app developer today understands how crucial artificial intelligence integration in mobile apps has become for user experience and satisfaction.
AI has impacted mobile app development and user experience remarkably. AI is spreading and being taken advantage of in every industry possible, but app development might be the biggest beneficiary. AI is on its way to transform our relationship even further with mobile apps and we will see you later on when it does so… or are you ready, too? We will be waiting!
Written by Luka Botchorishvili