Mobile app development has become the biggest priority for startups and businesses in 2021. The mobile market was valued at over $170 billion in 2020 and is projected to grow in the coming years. Do you want to be a part of this growth? Are you ready to hop in and start developing your app?? Let’s go!!!

Developing a Mobile App in 2021-Why You Should Do It!?

Mobile applications are not just a piece of software that people are challenged to understand but they’ve become an essential part of our everyday lives. Almost all aspects of our daily routine are linked with a mobile application, starting from an app for our toothbrush that we use in the morning and ending with an app to track our sleep at night!

Mobile apps are a must-have for businesses in 2021 and this is not only due to the current pandemic situation. Since constantly more people are using mobile devices, the need for one to run a business successfully and operate efficiently has become higher than ever!

However, the pandemic has also boosted the demand and usage of mobile apps. So many businesses have been made to switch to online and mobile markets, which has also been the key factor to their success during the lockdown periods. People are demanding more stores, groceries, fashion shops, consumer electronics retailers, and every other industry to develop an app so that consumers could access the same goods/services right from their smartphones at home.

Businesses have shown that having a mobile app can increase brand awareness and make your business stand out from those that do not have one. Companies also make a better impression on their customers when they offer them a connection through their smartphones.

Businesses have developed websites to attract a bigger audience and increase their customer engagement. Still, this is not enough to achieve those ambitious goals that businesses desire to meet. Mobile apps are not just a company’s website in an app software, they offer a totally different user experience, attract an even bigger audience and build a strong customer relationship with the brand!

If you are a company or a startup, now is the best time to take the chance and build a strong mobile presence! Being online and having a store somewhere in the city is fine, but being right in the smartphones of your consumers means a lot more than that!

Why Invest in Mobile Apps: Facts You Should Acknowledge!

Mobile apps have taken over to be the biggest success route for millions of businesses. Looking at the pandemic that has been going on for a year already, businesses have no other option than to go online or ideally MOBILE! A big proportion of startups today are considering launching an app alongside their business idea to keep up with their industry.

According to Statista, there were over 14 billion operating mobile devices in the world in 2020 and the number is just increasing annually. In 2020 consumers downloaded 218 billion mobile apps to their connected devices. As constantly more people use smartphones and download apps, the demand for a bigger variety of applications and custom UX/UIs is growing as well!

The global mobile application market size is valued at around $170 billion in 2020 and it is forecasted to rise to over $400 billion by 2026. The huge projected growth is associated with the corresponding demand from existing and startup businesses to develop an app today!  

Top Benefits from Business Mobile Applications!

Marketing and Direct Communication

Mobile apps bring your customers even closer to you and create a whole new connection with the brand. Apps enable you to quickly and effectively share new products, discounts, and special offers with consumers. Businesses can so receive valuable information on consumer behavior, demographics, geographical regions, and many more! All these data will help a brand acknowledge the demand for their product/service and they could better develop marketing strategies, set correct goals, and increase sales!

Strong Customer Engagement

Mobile apps play a crucial role for B2C companies that want to increase customer engagement and earn more loyal consumers on their customer funnel. When someone is searching for your product/service you should be able to keep them engaged so that they turn into a loyal consumer!

Customers always want to have their voice heard even if it is a complaint, feedback, or appraisal, so apps can be the ones to get all the heat. Consumers can communicate with the company’s staff right from their smartphones and this way improve and strengthen their relationship with the brand!

Increased Brand Recognition

Every business is spending tons of money on advertising in the forms of social media, paid search, broadcast, display, etc. Today, businesses need to use a more unique form to elevate their brand recognition and an app is the best option!

Today, a mobile app can take over the tasks of brand recognition and awareness. With regular interaction with your target market, you can receive more trust and loyalty! If a business uses their mobile app to help consumers better understand their product, their brand’s identity, and vision consumers would be more committed to the brand itself!

Boosts Sales

A mobile app can actually do more than someone may believe. Businesses offer special sales and loyalty programs all the time and making those available in an app will keep consumers much longer there!!

This way people would not only be more engaged with the brand, but they would also be looking forward to making purchases to earn bonuses or some sorts of rewards that will bring the business only profit!

You Stand Out From The Crowd!

One of the major focuses of an app is to make a business stand out from its competitors and offering custom designs, ideas, UX/UI would be more than enough!! When demonstrating in your stores or on your website that you are also available in the Google Play/App Store, consumers will be delighted to access your products/services from their devices!!! Today is the best time to consider developing an app, while your competitors are still busy paying thousands for billboards and Google Ads.

Factors to Review Before Kick-OFF!

Plan Ahead!

Before you reach out to a mobile development company you may want to plan the whole idea of app development. You might want to come up with an idea first, of what you will be using the app for, its main objectives, key roles, etc. You might also want to decide your budget for the project and a possible deadline for it. The more specifications and details you provide the mobile development company, the more accurately and efficiently would they be able to work on your app!!

Besides, you can come up with an idea for your business app and reach out to a development company, like Ptolemay, that also provides consulting services and you could develop the app on your way!!

Develop an MVP!

Developing an MVP in the first place will let you test your app and see how consumers respond. An MVP serves as a tester to the consumers, as an overview for investors, if needed, and it is the best way to get real feedback! The minimum viable product will let you and your developing team recognize how to improve your app to its ideal form before officially launching it to the public!

Choose Correctly!

Mobile application development takes time and too much hard work, so when you are up to choosing a development company, be sure that you will be able to cooperate efficiently and work on this in the most productive way that there is!

You should probably do a lot of research, compare different companies with each other, maybe even meet with some of them online and discuss your vision in advance to see how they will be able to help you!

Ptolemay is a product development team that has lots of experience in the field that can be also observed in the apps that they have developed. Ptolemay develops on cross-platform software, which means they develop on multiple platforms simultaneously, which lets businesses save time, money, and resources while still getting the same if not an even higher quality and custom UX/UI for your app!


Written by | Luka Botchorishvili

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